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dreamcandy was founded by me, Manfred Feiger in 2005 as a plattform to communicate with clients or to show resuluts of my freelancing activity. Before 2005 dreamcandy existed as a testing platform for myself to play around with different web technologies. The philosophy of dreamcandy is as the claims propagates to "pixel your dreams" and to "candy your imagination". This idealistic philosophy is my basic of work. The working process starts with an idea, the evalutation of the conceptual background follows and then I start the realization. Kurt Weidemann describes design as design-thinking and not only the graphical work. This is also my attitude towards design.
work experience / personal details
2001 after an internship at 4students AG, Augsburg (Germany), I started to work there as Webdesigner. Due to the crash of the new market, the business model of the company changed. So my role as a webdesigner also changed and I became the inhouse designer responsible for all produced medias (in the beginning more web-related work, later more print related work). Finally I worked there till 2005 and got heaps of practical experience in marketing a product, targeting products and designing all kind of media. It was a very interesting and challenging experience, but in the end the part of design and the variety of work was too limited as I optimized all processes during the time I worked there and wanted to experience new things.
In 2005 I quit this job to focus on the final project at university, my graduation work. Being self-employed gave me the possibility to continue to work for different clients I had to work for during the time at 4students. All these clients stayed with me and showed me their trust in my ability to work and design for them. Such examples are trend-z and all related clients, such as Dekra, Hines and many others.
2005 graduated as Diplom-Designer (FH) at Mediadesign Hochschule of Applied Sciences Munich / Germany.
For graduation work I achieved the highest score possible (in Germany: 1,0);
After my graduation I decided to take one year off and get an international master degree. My decision was made and I studied Digital Design in Brisbane, Australia.
I succeeded and got my master of digital design including an award for academic excellence.
During this time in Australia I continued working as self employed designer with my clients and got first class experience in how to succeed in a globalized world.
2006 Master of Digital Design at the Queensland College of Art (Australia)
Since 2007 I am teaching as lecturer / instructor at Mediadesign Hochschule for Applied Science in Munich
Since June 2007 I am also working as Art Director at Publicis in Munich
If you want some more information: contact me.
4students AG, Benita Himmelstjerna, BRK, Capitol, Funnyhills ltd.,Generali, Hines, Rheinland, Trend-Z Marketing and Services GmbH, WEKA MEDIA GmbH, BMW, Römerquelle, and many more (excluding clients within Publicis, such as MAN, also BMW, SIEMENS, INFINEON, Iwis, Siemens Enterprise Communications, Gauditours, and many more)